Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
Blog Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its Distinctive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result observed glass becoming hand-blown into a teardrop shape. For The very first time during the brand’s background, the enduring square Johnnie Walker bottle has become reformed.
Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion of the spear for glass—especially for companies wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to boost the 'collective drink IQ' by expanding public awareness of the results of alcohol and supporting responsible drinking.
This new, light-weight bottle is really a issue of exquisite natural beauty; but much more importantly, it demonstrates what is feasible On the subject of lightweighting glass. We're going to carry on applying these learnings across our variety, using far more progressive strides as we look to the future of Scotch.”
We hope that our discoveries should have a positive impact within the wider industry and assist uncover new prospects for lighter, decrease carbon packaging choices.”
Indeed—this collectible version is usually ordered online and shipped securely in your door with signature confirmation.
Designed via a take a look at-and-master design with external glass makers, this light-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and helps find new opportunities for lighter, reduce carbon packaging possibilities.
“We didn’t determine what we had been heading to be able to realize when we set out to force the boundaries of luxury, and the result is a thing that numerous claimed would not be attainable.
The complex troubles that lightweighting offers led us to include several structure and production specifications that we couldn't have envisaged at the start of our journey; in the requirement of a tear fall condition which We have now moulded to however mimic the enduring square kind of Johnnie Walker bottles, for the addition of a protective cage to permit for your round base, and the hand-making and filling of each and every particular person bottle to stop damages in creation.
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and offered in the luxury collector’s case.
“As opposed to keep this new knowledge close to our chest, we’re psyched to offer a royalty-free of charge licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious commonly usually means hefty—Feel thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker would like to upend that wondering and embrace the Idea that lithe is luxurious.
Of course—this collectible edition could be ordered online and transported securely on your doorway with signature confirmation.
That job fell to Diageo’s world-wide design director Jeremy Lindley. Power and security ended up Lindley’s priorities, but function needed to stick to sort. After Understanding the Obviously strongest condition for glass is the teardrop—the shape it Normally assumes when liquid—Lindley and his group manufactured a teardrop with square sides, in the nod into the typical Johnnie Walker silhouette.
For the reason that time of its founder, John Walker, click here those that Mix its whiskies have pursued flavour and high quality higher than all else.